About Donor CARE . . .
This book focuses on one thing: How to use marketing and effective communications to build donor loyalty after the first gift.
The research is conclusive. When your charity connects with its donors -- at a deeper, more emotional level -- all your fundraising metrics improve: donor retention, average gift size, and lifetime value all reach new heights.
But how do you do it? How do you connect at that lucrative, more emotional level?
Read this new book.
Available March 2020.
Essential for all new fundraisers — and their bosses! — portrays complex principles in an accessible way...
Sean Triner, co-founder, Moceanic (global) and Pareto Fundraising (Australia)
Do what 99% of all nonprofits aren’t doing – put John’s simple, effective and winning principles to work.
Roger Craver, Editor-in-Chief, The Agitator and author of Retention Fundraising: the New Art and Science of Keeping Your Donors for Life.
I have learned so much from John! [Years of his good advice] helped the organization I work for raise millions of dollars, which in turn has helped hundreds of thousands of homeless and hungry people in my community.
Michelle Sanders Brinson, communications and PR manager, Nashville Rescue Mission
DON'T MISS YOUR CHANCE TO BE
A PART OF JOHN'S LEGACY!
This is John Haydon's last book.
Join the list of people who will make it a bestseller.
You will be added to Bold & Bright Media's Readers Network,
which gives you special access to authors, bonus book content, and more.