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About Donor CARE . . .


This book focuses on one thing: How to use marketing and effective communications to build donor loyalty after the first gift.


The research is conclusive. When your charity connects with its donors -- at a deeper, more emotional level -- all your fundraising metrics improve: donor retention, average gift size, and lifetime value all reach new heights.


But how do you do it? How do you connect at that lucrative, more emotional level?


Read this new book.


Available March 2020.


Essential for all new fundraisers — and their bosses! — portrays complex principles in an accessible way...

Sean Triner, co-founder, Moceanic (global) and Pareto Fundraising (Australia)

Do what 99% of all nonprofits aren’t doing – put John’s simple, effective and winning principles to work.

Roger Craver, Editor-in-Chief, The Agitator and author of Retention Fundraising: the New Art and Science of Keeping Your Donors for Life.

I have learned so much from John! [Years of his good advice] helped the organization I work for raise millions of dollars, which in turn has helped hundreds of thousands of homeless and hungry people in my community.

Michelle Sanders Brinson, communications and PR manager, Nashville Rescue Mission

John Haydon

About the Author



John Haydon is one of the most sought-after digital marketing experts for nonprofits and charities. For over 10 years, he helped thousands of nonprofits realize their best marketing and fundraising results through speaking, training, and consulting. He is also the author of several books about Facebook marketing (Wiley) and contributed to the top-seller, Nonprofit Fundraising 101 (Wiley). John also published hundreds of episodes of the wildly-popular "Hump Day Coffee Break" on Facebook.

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This is John Haydon's last book.

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